Why Storytelling is So Powerful in Business with April Pertuis
By Darla LeDoux, Founder of Sourced™ and Author of the books Shift The Field and Retreat and Grow Rich

In this episode, April Pertuis and Darla Ledoux discuss why storytelling is so powerful in business, particularly for mission-driven leaders and entrepreneurs. April shares her journey from journalism to founding “Light Beamers,” where she focuses on positive storytelling for business. April emphasizes the importance of authenticity and vulnerability in business storytelling to build genuine relationships and connect deeply with audiences.

Helping mission-driven leaders and entrepreneurs discover their inherent ability to reach people by teaching them how to share their story so they can create deeper connections and build strategic relationships. April Adams Pertuis is a dynamic force in the world of storytelling and visibility, empowering mission-driven female entrepreneurs and business leaders to leverage the strength of their Story to create more connection, build community, and increase deal flow. As the visionary Founder and CEO of LIGHTbeamers, April pioneers the way for women to use their stories as a catalyst for growth. When April speaks, audiences discover the power of their own story to create more cohesive communities, build stronger relationships, and attract ideal outcomes. The key message is always “everybody has a story” and that story is a powerful beacon used to shine a light for others.

Visit April’s website for more resources