Lead Magnets and Marketing with Source
By Darla LeDoux, Founder of Sourced™ and Author of the books Shift The Field and Retreat and Grow Rich
I want to talk with you about marketing with Source. And what this might look like. How is it different to honor how Source is guiding you, and the way that you market, as opposed to creating your marketing from your head, which we often do, where it’s all Sourced, right?
We’re always learning. But even worse, we look around at what everybody else is doing and decide based on that. We could go even a step further, which is whatever the latest Facebook ad is, you’ve been served up and clicked and whatever that secret magic formula is that that person is offering that you just take it and run with it because it’s there. And they made it sound really, really inviting and juicy and easy and simple. Right?
How is it different to honor how Source is guiding you, and the way that you market, as opposed to creating your marketing from your head?
So what would it look like to market with Source? Well, first, here’s what it’s not. So let’s just take an example of in your business, you need new leads. The way that I teach marketing, I teach that there’s three stages, there’s meet, engage, activate. So you need to meet new clients, you need to engage them like they need to get to know like and trust you and you need to activate them. And so you need a strategy for each of these.
Now, it could be the same strategy, for example, speaking in front of someone else’s audience, means you meet people, you engage them. And if you can make an offer, you also activate them all at the same time, which is great, right? But you need a strategy for each of these.
And so you’re coming from your head and figuring out like, what do you want to do? But what would it look like if you had a Sourced approach to this? If you had a sourced approach to this, what would you want to tune into? Who do I want to serve? Who do I want to serve, but you don’t want to obsess about it, but you want to get a sense of who do I want to serve? In other words, don’t go crazy with the niche, right? It’s just like who I want to serve. Feel into that. Because then you’re going to learn more about your audience as you go.
Use your magic, right? I have a quiz called the Sourced Magic Quiz where you can take the quiz, your Magic, like use it, to tune in and ask your Divine guidance.
Who do I feel inspired to work with? Who am I guided to work with and there’s lots of pathways to this and use your expertise. So there are things that you know, based on your life experience, even if you’re brand new in this particular business, you have an expertise that lets you know who these people are. Maybe you’ve been that person in the past, where you’ve worked with them in some way in corporate or there’s something that you’ve done in a past experience that gives you knowledge and expertise maybe it’s on a on a particular process or certain transformation. So you let that help you to think and feel into who you want to serve. Okay?
The way that I teach marketing, I teach that there’s three stages, there’s meet, engage, activate.
Then you want to ask yourself this question, how do I cultivate within that audience a commitment to the transformation I offer? In other words, how do I help them discover that they want the transformational journey that I like to take people on? How do I help them discover that? How do I help them get committed to actually making a shift in their life that’s going to change everything? That’s the question to ask them and don’t get into the format.
It’s like, what do they need to know to realize or discover that’s going to help them be present to either the impact of the discomfort they’re in? Or the excitement of the desire that they hold to have a different result? How can I help them get present to that, and then and only then you want to look at the strategies and say, okay, which of these are the tactics really, which of these tactics is going to help me to deliver that which of these is going to help me to deliver that?
So as an example, if someone really needs to, let’s say it’s about money in business, okay? Someone really needs to get present to why they want to make more money. Let’s just say that’s something that you help people with. You want to help you want to create something, then you’re going to ask yourself, what tool is that? A quiz? Is it a journal prompt? Is it some kind of video training? Is it a meditation? It you know, what is it – a mini retreat? I do a lot of those experiences.
That’s going to help them get present to their internal commitment to making more money, because people hold it all the time as like, Oh, I’d love to make more money, but they’re not really present to their commitment. They don’t know why. And they’re not present to what they’re gonna have to give up when they do. So now you can start to say, what tactic, what specific item am I going to create, that helps cultivate that commitment when you don’t do it that way, right? When you’re coming from the other place of saying, Oh, I just saw somewhere, someone said, make a 10 page ebook. That’s the best lead magnet. So I’m going to do that. Okay, what should I write about? Gosh, I’m an expert on all of these different things.
How do I help them get committed to actually making a shift in their life that’s going to change everything?
Let me just pick from the sky, which thing I’m going to write about. And then you write about that. It’s not actually serving the purpose, right, that you and your Source guidance want to serve in this life. And then I see this a lot people end up with a lot of different like random, juicy, fabulous lead magnets, but they’re not actually Sourced. Right, they’re not actually inviting people into the transformation you offer.
Once you get clear, okay, now I know what I need this thing to do, and I’ve chosen my format, then feel free to buy a course or get a download or whatever. Have someone who’s an expert in that who’s done it before. So you can learn the details and get swipe information, like make it easier for yourself feel free. It’s possible that what’s going to come through is you want to create something that’s never been done before. And that’s also great, right?
So feel free to invent a whole new marketing strategy. But again, not just to complicate things, but because your Source guidance has led you there. So I hope you can see the difference.
what tactic, what specific item am I going to create, that helps cultivate that commitment when you don’t do it that way?
I’d love to know your experience with this.
We love helping people access where Source is guiding them as business owners and taking that kind of more sublime or esoteric information, and merging it with the practical business options to make a business that’s in deep, deep alignment, deep service to your clients and works really, really well for you.
Let us know if there’s anything that you need in this area. I’d love to hear your experience in the comments, like and subscribe and I will see you soon!
And we want to look at how can this person be free and in energetic alignment with receiving that money.
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