Lead Magnets and Marketing with Source
By Darla LeDoux, Founder of Sourced™ and Author of the books Shift The Field and Retreat and Grow Rich

I want to talk with you about marketing with Source. And what this might look like. How is it different to honor how Source is guiding you, and the way that you market, as opposed to creating your marketing from your head, which we often do, where it’s all Sourced, right?

We’re always learning. But even worse, we look around at what everybody else is doing and decide based on that. We could go even a step further, which is whatever the latest Facebook ad is, you’ve been served up and clicked and whatever that secret magic formula is that that person is offering that you just take it and run with it because it’s there. And they made it sound really, really inviting and juicy and easy and simple. Right?

So what would it look like to market with Source? Well, first, here’s what it’s not. So let’s just take an example of in your business, you need new leads. The way that I teach marketing, I teach that there’s three stages, there’s meet, engage, activate. So you need to meet new clients, you need to engage them like they need to get to know like and trust you and you need to activate them. And so you need a strategy for each of these.

Now, it could be the same strategy, for example, speaking in front of someone else’s audience, means you meet people, you engage them. And if you can make an offer, you also activate them all at the same time, which is great, right? But you need a strategy for each of these.

And so you’re coming from your head and figuring out like, what do you want to do? But what would it look like if you had a Sourced approach to this? If you had a sourced approach to this, what would you want to tune into? Who do I want to serve? Who do I want to serve, but you don’t want to obsess about it, but you want to get a sense of who do I want to serve? In other words, don’t go crazy with the niche, right? It’s just like who I want to serve. Feel into that. Because then you’re going to learn more about your audience as you go.

Use your magic, right? I have a quiz called the Sourced Magic Quiz where you can take the quiz, your Magic, like use it, to tune in and ask your Divine guidance.

Who do I feel inspired to work with? Who am I guided to work with and there’s lots of pathways to this and use your expertise. So there are things that you know, based on your life experience, even if you’re brand new in this particular business, you have an expertise that lets you know who these people are. Maybe you’ve been that person in the past, where you’ve worked with them in some way in corporate or there’s something that you’ve done in a past experience that gives you knowledge and expertise maybe it’s on a on a particular process or certain transformation. So you let that help you to think and feel into who you want to serve. Okay?

Then you want to ask yourself this question, how do I cultivate within that audience a commitment to the transformation I offer? In other words, how do I help them discover that they want the transformational journey that I like to take people on? How do I help them discover that? How do I help them get committed to actually making a shift in their life that’s going to change everything? That’s the question to ask them and don’t get into the format.

It’s like, what do they need to know to realize or discover that’s going to help them be present to either the impact of the discomfort they’re in? Or the excitement of the desire that they hold to have a different result? How can I help them get present to that, and then and only then you want to look at the strategies and say, okay, which of these are the tactics really, which of these tactics is going to help me to deliver that which of these is going to help me to deliver that?

So as an example, if someone really needs to, let’s say it’s about money in business, okay? Someone really needs to get present to why they want to make more money. Let’s just say that’s something that you help people with. You want to help you want to create something, then you’re going to ask yourself, what tool is that? A quiz? Is it a journal prompt? Is it some kind of video training? Is it a meditation? It you know, what is it – a mini retreat? I do a lot of those experiences. 

That’s going to help them get present to their internal commitment to making more money, because people hold it all the time as like, Oh, I’d love to make more money, but they’re not really present to their commitment. They don’t know why. And they’re not present to what they’re gonna have to give up when they do. So now you can start to say, what tactic, what specific item am I going to create, that helps cultivate that commitment when you don’t do it that way, right? When you’re coming from the other place of saying, Oh, I just saw somewhere, someone said, make a 10 page ebook. That’s the best lead magnet. So I’m going to do that. Okay, what should I write about? Gosh, I’m an expert on all of these different things.

Let me just pick from the sky, which thing I’m going to write about. And then you write about that. It’s not actually serving the purpose, right, that you and your Source guidance want to serve in this life. And then I see this a lot people end up with a lot of different like random, juicy, fabulous lead magnets, but they’re not actually Sourced. Right, they’re not actually inviting people into the transformation you offer.

Once you get clear, okay, now I know what I need this thing to do, and I’ve chosen my format, then feel free to buy a course or get a download or whatever. Have someone who’s an expert in that who’s done it before. So you can learn the details and get swipe information, like make it easier for yourself feel free. It’s possible that what’s going to come through is you want to create something that’s never been done before. And that’s also great, right?

So feel free to invent a whole new marketing strategy. But again, not just to complicate things, but because your Source guidance has led you there. So I hope you can see the difference.

I’d love to know your experience with this.

We love helping people access where Source is guiding them as business owners and taking that kind of more sublime or esoteric information, and merging it with the practical business options to make a business that’s in deep, deep alignment, deep service to your clients and works really, really well for you.

Let us know if there’s anything that you need in this area. I’d love to hear your experience in the comments, like and subscribe and I will see you soon!

Just Raise Your Prices
By Darla LeDoux, Founder of Sourced™ and Author of the books Shift The Field and Retreat and Grow Rich

“A lot of people watching this video likely do need to raise their prices. At some level, you probably know that that’s why you click to watch this. It’s like, yes, yes, I’m undercharging, or I’m overworking, or somehow the equation isn’t adding up for me to be able to make the money that I want while doing the work I love. And so I need to raise my prices. And you know this yet, a lot of times people give this offhanded or blanket advice in a way that so in the wrong place, right? And so triggering then for someone that they shut down to it completely, or they feel paralyzed around it.”

Welcome to the space for transformational leaders to unleash their magic, see better client results, work lighter, and live source. Hi, this is Darla, founder of sourced author of shifts the field, just raise your prices.

This is common advice in the business coaching industry. I’ve seen it time and time, again, where someone is maybe getting coaching at a live event. And you know, the coaches learning a little bit of information about the client and they say, “Just raise your prices.” Now, is this good advice? Or is it not? This depends. This depends.

So I was talking with a client recently who I said, you know, you got to raise your prices? I know, I know. I said, I know, it’s not that simple. Because there’s a lot of decisions that go along with this choice to elevate your pricing. But we know we got to get there, right? And she said yes. And she said, thank you so much for saying that. Because I can’t tell you how many times I’ve heard that advice raised, you know, I’ve gotten the advice, just raise your prices, and I cringe, because it’s like the person isn’t understanding the whole picture.

So here’s the thing: a lot of people watching this video likely do need to raise their prices. At some level, you probably know that that’s why you click to watch this. It’s like, yes, yes, I’m undercharging, or I’m overworking, or somehow the equation isn’t adding up for me to be able to make the money that I want while doing the work I love. And so I need to raise my prices. And you know this yet, a lot of times people give this offhanded or blanket advice in a way that so in the wrong place, right? And so triggering then for someone that they shut down to it completely, or they feel paralyzed around it.

If someone has a business model that’s working for them, they like the clients that they’re attracting, they like the structure of their offerings. And the only thing that needs to shift is the money. It’s great. Yes, just raise your prices, you have clients, you like them. They’re coming in, you know, there’s, there’s a whole conversation that so many service-based entrepreneurs have about this, will they be able to afford it at the next level, like that’s not your concern, many of them will. And those that don’t, you know, that’s really okay. But if the only tweak is if I just raise my prices, everything else is working great, then that’s good, solid advice. And you need to do that.

A lot of times, there’s many other decisions that have gone along with someone’s choice to price in a certain way. And if that’s the case, I like to address the whole big picture. So if you’re working with clients, and you know, they need to raise their prices, but maybe there’s something else going on too like, give yourself the space to transform that before feeling like you have to go right in to raise your prices.

And I find that a lot of people you know, a lot of people in these coaching scenarios, it’s like the coach says, raise your prices and gets everybody excited about raising their prices and having more money and all of that.

So they leave and they say, Okay, I’m going to raise my prices, but they never do. And then they never do and then they never do. So on the other side, you want to look at what does that person need to transform first to be the person who can receive that money? And then what does that mean for their business model?

A lot of times someone’s business model is not actually set up in a way that they love it and just raising their prices wouldn’t solve things, right? It’s like okay, giving me more money to work in a way I don’t love isn’t going to fix it.

Because they are, and these things go hand in hand, whatever needs to be transformed, likely will free them internally.

To be able to see that they can serve a higher-level audience that’s willing to invest at a higher level. In other words, a lot of times, it’s like our dysfunction, that causes us to pick our ideal client or our target audience. Because we want to save everybody, we think we need to take everybody with us, we want to help people who we perceive as broken, because we don’t trust ourselves to be able to help people who are already whole and successful. And so a lot of times this stuff needs to shift in order for someone to be in energetic alignment with serving the audience, that’s going to pay them the higher price.

So this advice that says just raise your prices, it can be really amazing. I remember I was in a mastermind, and our very first assignment was make 10,000, more than you made last month, while the month before I had made 1000. So the idea of making 10,000 more seemed impossible. But without that idea, it didn’t, I didn’t do it, I didn’t make 10,000 more, but I made like 5000 more, right, which would have been unheard of from my consciousness at the old level.

So raise your prices is amazing advice.

So sometimes this advice causes someone to go in this journey with the client that I was talking with, who knew she needed to raise her prices, but she also knew the structure of her business was not quite right, she had a membership, that was a low ticket that needed to be transitioned into a higher ticket, her middle offer was like, kind of funky, and it wasn’t actually fun for her. So she needed to actually get rid of that offer. And that was what was going to make this newer offer more appealing. And so there were a few pieces of her business model that needed to shift for her to show up fully in her magic, and therefore feel good internally about receiving that money. And that work is so amazing.

And it’s so exciting, because there is a divinely aligned Sourced business model that gives you the money that works for you that makes sense for you, and allows you to show up where you love every client, you love all the work you’re doing. And you’re not. You’re not in lack. Right? It is possible it is available.

What has been your experience with this? Have you ever got been given the advice just raise your prices? And it rubbed you the wrong way?

Or have you raised your prices and it was easy?

And I’m curious if anyone has actually just raised their prices, and they got more clients or their conversion increased because the price was actually aligned with what you were already giving?

I’d love to hear, please post in the comments and let me know. Also look below this video, I have a program called the Sourced Magic Business model where we really look at your business model and what you’re charging. And make sure it’s all aligned with how Source, how Spirit wants to work through you at this time, so I’ll put a link for that below. Thanks so much, like, and subscribe and we’ll see you soon.

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Make it Your Masterpiece
By Darla LeDoux, Founder of Sourced™ and Author of the books Shift The Field and Retreat and Grow Rich

“You have to let yourself be seen. When you scatter your resources, and you don’t choose to make it your masterpiece, then people can’t see you as clearly, that doesn’t mean that your business won’t work or you can’t be seen at all. Right? They can’t see you clearly.”

Make it your masterpiece. I’m Darla LeDoux, founder of Sourced™, author of Shift the Field. And I remember when I got this advice from a brilliant mentor of mine, I was just creating this little program called Retreat and Grow Rich. And I have the name for it. And I do the promise, I had been working in my business for several years at this point, and I was delivering a lot of the value of my programs through live retreats. And in fact, I was doing a lot of individual retreats, and people would come to those retreats, and they would end up doing more work for me. And this became a consistent stream of income in my business model.

And the thing that I noticed is I was I was working with my clients, you know, to get clear what their business was about, and how they wanted to show up in their business and shift their energy field and all of that stuff. And I was doing it a lot in retreats, and clients would start coming up to me and say, you know, “I just want a business like yours. I just want to do what you do.” And so I developed a course about that, called Retreat and Grow Rich. And I got the URL and I decided to write the book. And I was feeling really excited about this. And if you don’t know, I have a book called Retreat and Grow Rich, I have a course and program. And that’s been my work for the last six years. But it wasn’t really likely to happen that way if it weren’t for this mentor who told me…

Now the reason this was so important is up until then, as I said, I was you know, doing great work, I was earning a great living, a lot of things were working, but I was constantly reinventing the wheel. And so I had a course that I would run once or twice, and then I had another course that I would run once or twice, and then I would do this retreat or that retreat. And there was nothing wrong with that I was following my inspiration. And again, a lot of it worked.

But those words, they just like seared into my soul: Make this your masterpiece. And I could suddenly see how even though I was a really I was delivering excellent content. And you know, the structures of my programs, and the way I was delivering them was really, really good.

And at some level, I knew this because I saw other people kind of offering a fraction of what I was offering and you know, having hundreds and hundreds of people go through their programs, and I wasn’t. And so “make this your masterpiece’ really sunk in and I ran Retreat and Grow Rich, it’s still a program that you can purchase on our website. We have a community of retreat leaders and all of that for six or seven years. And really consistently, you know, I filled all my retreats from Facebook ad funnels.

And it just all happens so beautifully because I made a decision to invest not money, right, although that was a piece of it, but to invest my whole self into the work.

Now, why am I sharing this? Why am I sharing this? It’s interesting because where I am today, I just in April launched my second book, which is called Shift the Field in May, we did an event called Shift the Field Live. And honestly, I feel like that’s my masterpiece at this point. But I learned how to make what I offer a masterpiece.

Back at that time when my mentor said that I got committed to learning how to do that. And so this whole experience of launching this new work has been amazing because I’ve held it differently. And I’m sharing this because I see this. So so so so often with the clients that come to us, they are reinventing the wheel; they’re having a different idea about what they should do regularly, or they have something that they’re doing, but they aren’t fully trusting that it’s enough. It’s enough, right? And that’s what was happening for me, I was doing something but I could always see all the ways to improve it or what I could do next or what else people need or whatever. Instead of saying “This is my masterpiece. This is my masterpiece.” And it is, you know, right? And it’s enough. And it’s enough and right now it’s enough.

Where in your world? Are you not making it your masterpiece? Where are you saying, “Well, let me try this … but probably it’s not going to last or it won’t be that successful?”

There’s, this has been coming up so much in my world, both I have a client who’s transitioning from a therapy model into a coaching model. And she was kind of doing that, right, like being hesitant about, is this enough? Is this good? Is this a good program? Can I put my whole self into it? Do I need to hold back and do four different things because what if this doesn’t work?

I have another client who has been in business for a long time, kind of where I was, where she’s had a great business, been doing multiple, six figures and working with clients, and always has a stream of clients and all of that. And yet, the solidity of knowing this is my thing that is my masterpiece, has kind of been missing. So each cycle feels new feels like, I don’t know what I’m doing where the clients, right, as opposed to putting a stake in the ground and saying, This is what I do.

 areAnd actually, in my retreat work and Retreat and Grow Rich, one of the core things that I would talk about over and over and over again, is you have to let yourself be seen. You have to let yourself be seen. When you scatter your resources, and you don’t choose to make it your masterpiece, then people can’t see you as clearly, that doesn’t mean that your business won’t work or you can’t be seen at all. Right? They can’t see you clearly.

And so where is there a place, where is there a part of yourself that you are afraid to see, or been unwilling to be with? That’s actually creating all of this extra work as opposed to letting you just make it your masterpiece. I’d love to hear. If you are seeking support around making your current work or the work that’s calling to you, your masterpiece. I have a resource for you below. This is Darla LeDoux, founder of Sourced™, author of Shift the Field. And we’ll see you very soon.

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